| 順位 | 説明 |
8位
¥1,243
評価: 0.0
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楽天Kobo電子書籍ストア
＜p＞**An essential new editionーrevised and updated from cover to coverーof one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein＜/p＞ ＜p＞* More than 2 million copies sold＜br /＞ * ＜em＞New York Times＜/em＞ bestseller**＜/p＞ ＜p＞Since the original publication of ＜em＞Nudge＜/em＞ more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 “nudge units” in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful “choice architecture”ーa concept the authors inventedーto help us make better decisions for ourselves, our families, and our society.＜/p＞ ＜p＞Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as an explosion of new research in numerous academic disciplines. To commit themselves to never undertaking this daunting task again, they are calling this the “final edition.” It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily livesーCOVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and “sludge” (paperwork and other nuisances we don’t want, and that keep us from getting what we do want)ーall while honoring one of the cardinal rules of nudging: make it fun!＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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7位
¥1,313
評価: 0.0
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＜p＞＜strong＞A step-by-step technique for sparking breakthrough creativity in advertising--or ＜em＞any＜/em＞ field＜/strong＞＜/p＞ ＜p＞Since its publication in 1965, ＜em＞A Technique for Producing Ideas＜/em＞ has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.＜/p＞ ＜p＞"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."＜br /＞ --William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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6位
¥1,690
評価: 0.0
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楽天Kobo電子書籍ストア
＜p＞＜strong＞**SHORTLISTED FOR THE ＜em＞FINANCIAL TIMES＜/em＞ AND SCHRODERS BUSINESS BOOK OF THE YEAR AWARD 2025**＜/strong＞＜/p＞ ＜p＞＜strong＞THE＜/strong＞ ＜strong＞INSTAN＜em＞T NEW YORK TIMES＜/em＞ BESTSELLER AND OBAMA BOOK OF THE YEAR＜/strong＞＜/p＞ ＜p＞＜strong＞'A must-read for progressives' BARACK OBAMA＜br /＞ 'Downing Street's current hot read' ANDREW MARR＜br /＞ 'Forceful, quick-moving, important' ＜em＞FINANCIAL TIMES＜/em＞＜/strong＞＜/p＞ ＜p＞＜strong＞The threat to liberal democracy isn't just autocrats - it's a lack of effective action by so-called progressives.＜/strong＞＜/p＞ ＜p＞We have the means to build an equitable world without hunger, fuelled by clean energy. Instead, we have a politics driven by scarcity, lives defined by unaffordability and public institutions that no longer deliver on big ideas. It's time for change.＜/p＞ ＜p＞Bestselling authors Ezra Klein and Derek Thompson have spent decades analysing the political, economic and cultural forces that have led us here. In this once-in-a-generation intervention, they unpick the barriers to progress and show how we can, and must, shift the political agenda to one that not only protects and preserves, but also builds. From healthcare to housing, infrastructure to innovation, they lay out a path to a future defined not by fear, but by abundance.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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5位
¥2,310
評価: 0.0
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楽天Kobo電子書籍ストア
＜p＞出版三十多年暢銷不墜，建基於十數萬筆經驗取樣研究，＜br /＞ 提出「心流」概念，並以科學方法加以探索的開創之作。＜br /＞ ?發心理學、腦科學、社會學、運動學、人類學、宗教學等?多領域研究，＜br /＞ 廣泛影響全球文化建構與無數人生命經驗的心理學經典。＜br /＞ ?發《刻意練習》、《異數》與《深度工作力》等?多暢銷著作，＜br /＞ 「羅輯思維」、「得到App」萬為綱譽為：「過去三十年最引人入勝的心理學概念。」＜br /＞ ＊＊＊＊＊＜/p＞ ＜p＞「心流」是意識上和諧而有序的心理?態，＜br /＞ 發生在一個人有意地將身體或心智能力發揮至極限之時。＜br /＞ 這樣的「最優體驗」對個人?生了什麼影響？又能如何創造?？＜/p＞ ＜p＞契克森米哈伊＜br /＞ ーー美國心理學會主席馬汀．塞利格曼讚譽他是「全球正向心理學研究的領航者」，＜br /＞ 四十多年前他觀察到，超過需求門檻的物質條件，再多也不會讓人感到快樂。＜br /＞ 於是，他開始研究擁有創造力或卓越表現的人們，像是藝術家、科學家、運動員等，＜br /＞ 釐清是什麼驅使他們不為名聲或財富，而為自我價?感與生命意義而行動。＜br /＞ 他發現，令人最感美好的幸福時刻，經常發生在＜br /＞ 一個人遇到挑戰他現有能力的事，他專注地將身心能力發揮到極致之時。＜br /＞ 在這種?態中，人們會忘卻時間與自我，猶如進入「自動運轉」模式，＜br /＞ 由於這種體驗像是自然湧現，所以契克森米哈伊稱之為ーー「心流」。＜/p＞ ＜p＞＊＊＊＜/p＞ ＜p＞決定生活品質的關鍵，在於能?掌握?在經?，從而影響自己怎麼解讀現實。＜br /＞ 處於心流?態時，我們會感覺能?掌握自身的意識，有目標地行動，＜br /＞ 不只將種種挑戰視為好的契機，也更?得妥善運用自己的精神能量，＜br /＞ 生活的秩序與心靈的充實不會因為周遭難題侵擾，而時時遭到破壞。＜/p＞ ＜p＞在這本書中，作者檢視了生命的各個階段與生活的諸多層面，＜br /＞ 詳盡探討心流帶來最優體驗的契機，以及與之相反的?況，＜br /＞ 帶領讀者認識意識的運作，並學習控制解讀日常事件的傾向。＜/p＞ ＜p＞讓更多日常生活進入「心流」，＜br /＞ ?將能在許多原本意想不到的所在經?「最優體驗」，＜br /＞ 讓?的潛能與創造力發揮得更好，從而創造＜br /＞ 更快樂、更充實、也更具意義的人生。（更詳盡介紹可參?目?引文）＜/p＞ ＜p＞【作者簡介】＜br /＞ 米哈里．契克森米哈伊（Mihaly Csikszentmihalyi）＜br /＞ 1934年9月29日〜2021年10月20日。＜br /＞ 契克森米哈伊生於匈牙利，在1956年移居美國，1965年時取得芝加哥大學心理學博士學位，曾經擔任芝加哥大學心理系教授與系主任、加州克?蒙研究大學（Claremont Graduate University）杜拉克管理學院心理系與管理系教授，以及杜拉克管理學院生活品質研究中心主任。＜br /＞ 他的主要研究領域為「正向心理學」（positive psychology），即人類樂觀、創造力、?在動機與責任感的力量。＜br /＞ 美國心理學會主席馬汀．塞利格曼（Martin E.P. Seligman）讚譽他為全球正向心理學研究的領航者。＜br /＞ 大約四十年前，契克森米哈伊投入研究「心流」，興趣也擴及學術界外，曾經在《今日心理學》、《紐約時報》、《華盛頓郵報》、《芝加哥論壇報》、《Omni科學雜誌》與《新聞週刊》等發表文章，著作則包括了《創造力》、《生命的心流：追求忘我專注的圓融生活》等書，其論著廣為全球心理學研究者與應用通俗寫作所引用，且?發許許多多探究如何提升個人能力與福祉的著作。＜br /＞ 契克森米哈伊教授生前曾是美國文理科學院（American Academy of Arts and Sciences）、美國國家教育研究院，以及美國休間科學研究院（National Academy of Leisure Sciences）的成員；同時也是傅爾布?特計畫（Fulbright）的資深學者並擔任數個委員會委員，其中包括《大英百科全書》的顧問委員。＜br /＞ 契克森米哈伊於2009年，榮獲表彰心理學研究、教育與運用的「克利夫頓天賦獎」（Clifton Strengths Prize）；在2011年獲得匈牙利最高科學技術獎「塞切尼獎」（Sz?chenyi Prize）；並於2014年獲頒「匈牙利共和國大十字勳章」。＜/p＞ ＜p＞【譯者簡介】＜br /＞ 張瓊懿 ＜br /＞ 徳州農工大學醫學生理學博士，喜歡藉?讀來開拓視野，更樂於與人分享所聞、所學，因而熱衷翻譯工作。＜br /＞ 譯作有《大腦?性：高齡化時代最重要的健康資?》、《我發瘋的那段日子》、《大疫時代必修的生命教育》、《美國福爾摩斯：海因里希與催生鑑識科學的經典案件》、《癌症探祕》、《生命的關鍵決定：從醫生決定到病人決定的時代》與《不願面對的真相》等書，並長期擔任科普雜誌《BBC知識》的譯者。＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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4位
¥2,334
評価: 0.0
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楽天Kobo電子書籍ストア
＜p＞**AN INSTANT ＜em＞NEW YORK TIMES＜/em＞ BESTSELLER＜/p＞ ＜p＞From Wharton professor and author of the popular One Useful Thing Substack newsletter Ethan Mollick comes the definitive playbook for working, learning, and living in the new age of AI**＜/p＞ ＜p＞Something new entered our world in November 2022 ー the first general purpose AI that could pass for a human and do the kinds of creative, innovative work that only humans could do previously. Wharton professor Ethan Mollick immediately understood what ChatGPT meant: after millions of years on our own, humans had developed a kind of co-intelligence that could augment, or even replace, human thinking. Through his writing, speaking, and teaching, Mollick has become one of the most prominent and provocative explainers of AI, focusing on the practical aspects of how these new tools for thought can transform our world.＜/p＞ ＜p＞In ＜em＞Co-Intelligence＜/em＞, Mollick urges us to engage with AI as co-worker, co-teacher, and coach. He assesses its profound impact on business and education, using dozens of real-time examples of AI in action. ＜em＞Co-Intelligence＜/em＞ shows what it means to think and work together with smart machines, and why it's imperative that we master that skill.＜/p＞ ＜p＞Mollick challenges us to utilize AI's enormous power without losing our identity, to learn from it without being misled, and to harness its gifts to create a better human future. Wide ranging, hugely thought-provoking, optimistic, and lucid, ＜em＞Co-Intelligence＜/em＞ reveals the promise and power of this new era.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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3位
¥2,519
評価: 0.0
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楽天Kobo電子書籍ストア
＜p＞＜strong＞2020 edition＜/strong＞＜/p＞ ＜p＞This guidebook combines the shortest route into Santiago and the only one that departs from it. Both routes provide the minimum distance required for a pilgrim to apply for a Compostela; but that is not its purpose. By combining these two very different routes we have the possibility to take each as a separate journey or take an extra week and experience what it is like to arrive and depart from Santiago. We also come to understand the variety of pathways that the caminos de Santiago offer us; inviting further exploration. It also seeks to find a balance between the outer and inner journey, between the practical and spiritual, which is why it is subtitled A Practical & Mystical Manual ? that we might find a place to eat and sleep at the end of a hard day’s walk but also, and crucially, that we might find the courage to dive into the mystery of our own soul awakening.＜/p＞ ＜p＞Camino Ingl?s: This ancient route was popular with pilgrims arriving by sea in the medieval period. It is quietly coming alive again and ready to welcome pilgrims seeking a more solitary way along the rugged r?as of Northern Galicia. In the first edition the Camino Finisterre was described as the road less travelled but that acclaim has now passed to the English way (or Celtic way) that starts in Ferrol or A Coru?a.＜/p＞ ＜p＞Camino Finisterre: Pilgrims who continue to the ‘End of the Earth’ Finis Terrae often refer to this as a highlight in their journeying. Both paths are uniquely beautiful, full of the flavours of Galicia and her deliciously authentic culture. The spirit of St. James is alive in the deep river valleys and rolling hills that make up her Landscape Temple. Come and experience her untamed beauty and the purity of the light that has attracted spiritual seekers for countless millennia. The light, while obscured, lies hidden in our memory. It is no coincidence that the path to the end of the world ends at a lighthouse and the Ara Solis.＜/p＞ ＜p＞Written in English, Spanish, German, Italian and Dutch, this reference contains all the information needed by modern-day pilgrims wishing to walk these sacred roads. Overview route planners plus daily stage maps and detailed town plans help sojourners with as much advance preparation as they need. The maps feature contour guides to help distinguish the terrain that will be crossed each day, while full information on all pilgrim hostels, as well as details for alternative accommodation, allow travelers to plot adequate nightly stopping points. All reference information is accompanied by helpful spiritual guidelines to support the seeker's inner journey as well as the outer pilgrimage. Newly updated to include the latest maps and photos, this lightweight guide fits into a walker's pocket for carefree traveling.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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2位
¥2,589
評価: 0.0
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楽天Kobo電子書籍ストア
＜p＞＜strong＞“By far the best book on investing ever written.” ー Warren Buffett＜/strong＞＜/p＞ ＜p＞＜strong＞The classic text of Benjamin Graham’s seminal ＜em＞The Intelligent Investor＜/em＞ has now been revised and annotated to update the timeless wisdom for today’s market conditions.＜/strong＞＜/p＞ ＜p＞The greatest investment advisor of the twentieth century, Benjamin Graham, taught and inspired people worldwide. Graham's philosophy of "value investing"ーwhich shields investors from substantial error and teaches them to develop long-term strategiesーhas made ＜em＞The Intelligent Investor＜/em＞ the stock market bible ever since its original publication in 1949.＜/p＞ ＜p＞Over the years, market developments have proven the wisdom of Graham's strategies. While preserving the integrity of Graham's original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today's market, draws parallels between Graham's examples and today's financial headlines, and gives readers a more thorough understanding of how to apply Graham's principles.＜/p＞ ＜p＞Vital and indispensable, this revised edition of ＜em＞The Intelligent Investor＜/em＞ is the most important book you will ever read on how to reach your financial goals.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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1位
¥3,238
評価: 0.0
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楽天Kobo電子書籍ストア
＜p＞The foundational and wildly popular go-to resource for the science of influence and persuasionーa renowned international bestseller, with over 5 million copies soldーnow revised adding: new research, new insights, new examples, and online applications.＜/p＞ ＜p＞In the new edition of this highly acclaimed bestseller, Robert CialdiniーNew York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasionーexplains the psychology of why people say yes and how to apply these insights on human behavior ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucial aspect of behavioral science surprisingly easy to understand. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science in your own decision-making.＜/p＞ ＜p＞You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuaderーand just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles of social psychology, but without understanding their intricacies, you may be ceding their power to someone else.＜/p＞ ＜p＞Cialdini’s Principles of Persuasion:＜/p＞ ＜ul＞ ＜li＞Reciprocation＜/li＞ ＜li＞Commitment and Consistency＜/li＞ ＜li＞Social Proof＜/li＞ ＜li＞Liking＜/li＞ ＜li＞Authority＜/li＞ ＜li＞Scarcity＜/li＞ ＜li＞Unity, the newest principle for this edition＜/li＞ ＜/ul＞ ＜p＞Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific researchーincluding a three-year field study on what leads people to changeーInfluence, New and Expanded EPB is a comprehensive guide to using these principles to move others in your direction.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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